The Wendy’s Company is Recruiting Franchisees in Poland
Developing New Wendy’s Restaurants is a Strategic Growth and Profitable Opportunity for Polish Entrepreneurs
Wendy's®, the iconic global quick-service restaurant (QSR) brand based in the United States, recently announced expansion plans in several European markets, including Poland.
Wendy’s re-entered the United Kingdom in 2021, which serves as a foothold for additional growth across Europe. The Company recently signed new development agreements with franchisees in the Republic of Ireland, Romania, and Scotland, with plans to open more than 100 restaurants in those markets beginning in 2025. To accelerate growth in Europe, Wendy’s is actively recruiting franchisees in Poland to build and operate new restaurants across the country.
Wendy’s is an attractive opportunity for well-established franchise candidates in Poland:
- The Polish Burger QSR market has grown to more than 40% of total QSR sales1
- Burger QSR sales are expected to increase by 65% over the next five years, presenting sizeable upside potential for Wendy’s burger offerings2
- Wendy’s has strong recognition with more than 50% of consumers from Poland are already aware of the brand3
- 74% of consumers from Poland said they would consider visiting a Wendy’s4
- Polish consumers appreciate craveable, high-quality food that’s made to order, principles on which the Wendy’s brand was founded5
Founded 55 years ago, Wendy's is one of the world’s most iconic and recognized global restaurant brands. Its commitment to serving fresh famous food, while also providing high-quality experiences – like exceptional hospitality and friendly customer service – is a differentiator in the industry.
Wendy's is looking for a master franchisee or large regional franchisees with strong operations experience, local development expertise, and a proven track record of growing brands at an accelerated pace. Franchisees joining Wendy’s growth journey in Poland can leverage the brand’s strength and recognition to attract customers quickly. Franchise partners can count on Wendy’s support from day one and benefit from Wendy’s proven business model, best in class training, and tools. The Company has significantly invested in local resources to support the brand’s growth across Europe, including a robust supply chain, regional operations teams, and world-class marketing and creative agency partners.
“Wendy’s is actively expanding across the globe, and we are squarely focused on building strong partnerships with growth-minded franchisees. We are seeking world-class franchise partners with a passion for fueling global growth to scale the brand’s presence internationally. We look forward to building the future together.” – E.J. Wunsch, Wendy’s President, International.
“We’re excited to serve our fresh famous food to Wendy’s fans in Poland. We’re ready to build on our success in the UK and look forward to putting our square hamburgers, Hot & Crispy fries, and Frosty® dessert in the hands of Polish consumers with new franchise partner(s) who are all-in and ready to grow with us.” – Michael Clarke, Managing Director for Wendy’s Europe.
"We love growing our business with like-minded individuals who are passionate about serving high-quality food, delivering exceptional customer service, and giving back to the community. Wendy’s has been so well-received by British customers. What’s not to love? It’s real, fresh, craveable food, made fast and with friendly service. It’s unbeatable value." – Wendy’s franchisee George Papadamou, Director of Square Burgers Ltd in the UK.
What distinguishes Wendy’s from the competition is the quality and freshness of its products. Wendy's is best known for its made-to-order square hamburgers, and serves premium chicken sandwiches, Hot & Crispy fries, savoury Applewood smoked bacon freshly cooked in-restaurant every day, and the famous Frosty dessert. All menu items are made to order and customisable, and ingredients are locally sourced wherever possible. Salads are prepared fresh daily using hand-chopped vegetables, and hamburgers are served hot and fresh off the grill.
New franchise partners in Poland will have the unique opportunity to be the first to bring Wendy's innovative menu to Polish consumers, utilizing the brand’s modern Global Next Gen restaurant designs built for the digital age.
In Poland, PROFIT system is assisting in the recruitment of new Wendy’s franchisees and business partners. Learn more about Wendy’s International franchising opportunities on our website.
1, 2 Based on data from Euromonitor International
3, 4, 5 "Wendy’s New Market Findings” from KPMG, Aug. 2024