Our journey to sustainable packaging
To accomplish this, Wendy’s will optimize our customer-facing packaging and transition to sustainable options, including items that:
- Have higher recycled content1
- Use fewer raw materials
- Adhere to an established restricted substance list2
- Are recyclable, compostable or reusable3
- Are sourced from areas that do not contribute to deforestation4
Our Approach
Wendy’s industry collaborations are crucial to identifying opportunities to transition our customer-facing restaurant packaging to more sustainable packaging alternatives. When we evaluate new packaging options, we look for ways to balance the sustainability attributes we seek with materials and formats that meet the performance needs of their contents and our customers. To validate the sustainable sourcing of our packaging materials, we work with recognized third-party certification groups such as the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and Programme for the Endorsement of Forest Certification (PEFC).
Our clear plastic drink cups, which customers can recycle in select municipalities, are now in all Wendy's restaurants in the U.S. and Canada. We continue to transition to cups made from 20% recycled content.
Our fry cartons in the U.S. and Canada have achieved SFI's "certified sourcing" standard and feature the SFI label, indicating to customers that the fiber in the packaging came from responsibly managed forest lands.
As we introduce more packaging with increased recyclability, it is important that we educate consumers on what packaging can be recycled and how to do so. That is why in 2021, Wendy’s joined the How2Recycle label program. Through this program, Wendy’s packaging in the U.S. and Canada features educational information for customers on proper ways to dispose of and recycle restaurant packaging.
Joining the NextGen Consortium
In 2019, Wendy’s became a supporting partner of the NextGen Consortium, a collaboration managed by Closed Loop Partners that is devoted to finding global solutions to reduce single-use food packaging waste. We continue to work closely with NextGen as it expands its work beyond its initial focus on fiber to-go cups. NextGen Consortium is now working to identify even more opportunities to advance the design, commercialization and recovery of packaging alternatives — from new materials and recovery strategies to reusable packaging systems that keep materials in use for as long as possible.